masterclass for 80 unusual minds
Where's the diversity?
Being a minority in the creative industries can be tough.
Ironic, because our industries pride themselves on unique perspectives and rare minds. So we designed RARE, a masterclass to help minorities flourish by arming underrepresented talent with the tools, inspiration and network needed to thrive today and lead tomorrow. This course is the beginning of the journey, for our enrolees and for RARE.
We are committed to creating a platform to champion diversity, and we hope you will join us. For the good of culture and creativity, the industry and the individual, we’re RARE.
RARE is not for profit. All proceeds from the course are channelled into activity to support diversity such as internship grants, maternity grants and research.
Dr Sandra EadesRead Bio
Noongar physician, researcher and professor
Professor Sandra Eades is a Noongar woman from Mount Barker, Western Australia. She completed her medical degree in 1990 and after working as a general practitioner, started her career in health research at the Telethon Institute for Child Health Research where her focus was on the epidemiology of Indigenous child health in Australia.
In 2003 Professor Eades became Australia’s first Aboriginal medical doctor to be awarded a Doctorate of Philosophy. Her PhD investigated the causal pathways and determinants of health among Aboriginal infants in the first year of life.
Professor Eades was named NSW Woman of the Year 2006 in recognition of her research contributions to Aboriginal communities. She also received a ‘Deadly Award’ (National Aboriginal and Torres Strait Islander Awards) for Outstanding Achievement in Health.
Over the past decade she has made substantial contributions to the area of Aboriginal health and has provided leadership at a national level in Aboriginal research. Both Indigenous and non-Indigenous colleagues acknowledge Professor Eades as a leader and role model in Indigenous health research.
Jimmy SmithRead Bio
Amusement Park Universe
Many people know how influential advertising greats Alma Hopkins, Lewis Williams, Jo Muse, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what many people do not know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead – Jimmy might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samatha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, “Bewitched.” Darrin was a creative director and Larry was an account executive. Not only did the show introduce Jimmy to advertising, it unintentionally planted the seed of the idea of branded entertainment.
Throughout his career, Jimmy – a 2012 Fast Company Top 100 Most Creative member and One Club board member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (Smithsonian, One Show, Cannes, Clio, Time magazine), its authenticity in video games (ESPN – EA Sports NBA Street), its TV show originality (Emmy nomination – Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts, Basketball Hall of Fame – Soul of the Game).
In 2013, Jimmy added TV show talent to his list of accomplishments, as he appeared as a judge on VH1’s reality series, “Model Employee.” And in 2016 – thanks to Harman International – his company’s newly formed record label, Amusement Park Music, debuted its first hit single, “Bigger Than Us,” by Dame D.O.L.L.A. (Different On Levels the Lord Allows) featuring Paul Rey.
Yet, with all he has accomplished, he is still pushing the envelope of what is possible.
On July 30, 2016, Amusement Park Entertainment, Mondelēz International’s Stride Gum and FOX brought to the international stage, Heaven Sent. In this epic live event, world renown skydiver, Luke Aikins, jumped from 25,000 feet with no parachute, no wing suit … nothing but the clothes on his back … and landed safely. It also landed Luke and Amusement Park a Guinness World Record.
As you’ll often hear Jimmy say, “Jesus has hooked a brotha up!”
Prof. Dr. David SlocumRead Bio
Berlin School of Creative Leadership
David Slocum is the Faculty Director of the Berlin School of Creative Leadership (Steinbeis University, Germany), where he also directs the school’s flagship global Executive MBA in Creative Leadership program. Slocum designs, leads, and teaches executive training programs, and is a certified executive coach, with a focus on leadership, business creativity, and learning and development. A sociologist and historian of media, Slocum’s research and teaching have focused broadly on the transformation of film, media and communication industries, the organization and leadership of creative businesses, and the education and development of creative and innovation leaders. He also speaks regularly to academic and industry audiences on these topics. His publications, including four books, have examined a range of cultural, historical, and industry issues in media and entertainment. He is currently completing a history of creative leadership.
Slocum previously served as the director of specialized executive education programs at the George Washington University School of Business in Washington, D.C., where he designed and delivered offerings including the STAR EMBA program for individuals, like professional athletes, with strong personal brands, and the ‘On the Board’ fellows program to prepare senior women leaders for placement on corporate boards. Slocum also spent ten years at New York University, as Associate Dean at the NYU Graduate School of Arts and Science and teaching in the Cinema Studies Department and the Art & Public Policy Program in the NYU Tisch School of the Arts. Additionally at NYU, he served as Director of the University-wide Center for Teaching Excellence, was co-founding director of the Diversity Studies Program, offered jointly with the University of Cape Town (UCT), and coordinated the Graduate School’s global outreach and program design and development efforts. Earlier, he directed and taught in the Graduate Media Studies Program at the New School for Social Research.
Slocum was educated at the University of Michigan, Harvard University, and New York University, where he earned a Ph.D. studying sociology and media.
Emily KortlangRead Bio
Beats by Dre at Apple
Emily’s first job was driving a Red Bull car with a can on the back and from here she fell in love with the world of marketing and decided to finish her Sports Science degree and add a Masters in Marketing and Management. Upon completion, she held a range of roles at Red Bull culminating in leading the launch of Red Bull Cola. Red Bull had enjoyed phenomenal success, but this was an all-together different battleground, competing with the world’s most well known brand.
Emily left Red Bull and decided that after a decade in working in fizzy, sugary drinks, she needed to broaden her experience out of FMCG. She jumped agency side to understand how to market cars, mobile phones and chocolate. The next place she’d call home was Fallon, a small but globally renowned creative advertising agency, responsible for some of the biggest campaigns of the decade including, Sony Balls, Sony Paint and the Cadburys Gorilla.
Emily embarked on an MBA with the Berlin School of Creative Leadership graduating recently in July after completing her Masters Thesis on the demographics of the UK advertising industry. Her thesis went from looking at gender in advertising to see if women were indeed unfairly represented in the creative department, to trying to understand where ideas come from in an agency. She questioned that if women dominate in planning and account management and these departments are seen as contributing to the creative idea, does it matter that they aren’t fairly represented in the creative department? Are they just being creative in an environment that is more suited to them? Ones that aren’t dominate by risk and where homophily isn’t rife? Controversially the thesis went on to discuss if the Creative Departments are the only creative ones and why is creativity is being democratized across the agency.
Vexta is a self-taught street artist from Sydney Australia with a bohemian heritage. Her bold and extravagant artworks have invaded our visual landscape from Melbourne to Mexico and everywhere in between, she is a nomad of our modern times. Viewing the world through her psychedelic kaleidoscope, Vexta reinterprets the sacred elements within science, cosmology, mythology, life/death and the feminine navigating these themes through the common threads that bind our experiences. The traditional totems of non-western culture have since become her inspiration to describe what it is to exist in the contemporary world. Juxtaposing animals and human forms amid her symbolic, geometric shards, she provides an insight into our fundamental engagement with the human condition.
Currently based in Brooklyn, NY, Vexta spreads her vision across the continents and countries, studios and streets, balancing exhibitions, commissions and creative ventures alike. She has exhibited extensively across Australia, Europe and North America, including The National Gallery of Australia and has her work held in numerous public, academic and private collections globally.
Josy PaulRead Bio
Josy started BBDO India from the backseat of his car in 2008.
In 2016, he was named Creative Agency Head of The Year by the IAA (Indian Advertising Association). Campaign Magazine awarded him ‘Creative Person of the Year for India and South Asia’ in 2012 and 2015. He is ranked among the 10 most influential people in Indian advertising - according to the nationwide survey conducted by The Economic Times. He is among the most awarded creative people in India.
In 2015, he and his team he won the inaugural Glass Lion Grand Prix at Cannes – for Whisper ‘Touch The Pickle’. They also won the Glass Lion Gold for Ariel ‘Share The load’ - in 2015 and 2016. Last month, they won the prestigious White Pencil at the D&AD Social Impact awards. Josy and his team have also won the Grand Prix at AdFest, Spikes Asia, and APAC Effies and in Indian award shows.
Josy and his partner Ajai Jhala pioneered the idea of brand movements with the belief that India needs more ‘acts not ads’. This led to highly recognised work like Gillette ‘Women Against Lazy Stubble’ and Aviva ‘Great Wall of education’ and Quaker ‘Mission To Make India Heart Healthy.”
Before starting BBDO India, Josy was the National Creative Director of JWT. Before which, in 2000, he set up an agency called ‘David’ in India (as part of Ogilvy and WPP.)
Emelda DavisRead Bio
Emelda Davis expertise are in Media and Community development for grassroots focussed Indigenous/ASSI organisations having worked for Federal and State agencies. Emelda’s role as president of the Australian South Sea Islanders - Port Jackson (ASSIPJ) since 2009 has seen the revival of ‘The Call for Recognition’ through five Wantok national workshops between 2012-2015, development of the ASSI National Association constitution, collaboration on NSW Parliament motion by Alex Greenwich Member for Sydney. In 2015 Emelda received the NSW Council for Pacific Communities Award in ‘Community Events’ and ‘Stronger Families’ category. 2015-2017 development and registration of The Lillian Crombie Foundation (TLC) as a board member to assist Indigenous and broader communities facing hardship. 2016 Sydney Local NSW Women of the Year for coordination of Vanuatu and Fiji cyclone disaster relief and continued work in light of her people. 2017 Emelda was the guest speaker for ActionAid Australia ‘She Is The Real Hero’ Celebratory March; World Humanitarian Day. Emelda is currently Masters of Arts research candidate at the University of Technology-‘Children of the Sugar Slaves’ and is a finalist for the 2017 Rotary Inspirational Women’s Awards.
Nadya PowellRead Bio
Innovation Disorder and Utopia
Nadya is on a mission to deliver business change by harnessing the power of creative thinking. As the co-founder of Utopia she is doing exactly that - Utopia is a culture change consultancy that ‘Re-wires Business for Age of Creativity’.
Nadya is also the co-founder of Innovation Social which is an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better.
Additionally, she co-founded two Diversity networks and initiatives: The Great British Diversity Experiment — which seeks to drive diversity in communications; and The So White Project — which drives global media attention to the lack of diverse imagery in communications.
Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee and Awards Group, on the Advisory Council of the London Philharmonic Orchestra and this year was a judge for the Cannes Innovation Lions.
Joanna FlintRead Bio
Google Asia Pacific
Jo is Managing Director of Google’s Agency Business for Asia Pacific based in Singapore, and formerly the Managing Director for Google Singapore. In her 20 year career, she has been at the forefont of digital having led Singapore Airlines’ and British Airways’ global foray into eCommerce and eService from their respective HQ’s as well as holding senior leadership positions with Ogilvy & Mather, Singapore where she worked across a range of industry sectors.
Jo is a business leader, and strategic marketer passionate about people, trends and change. Her motivations focus on driving impact at scale, solving big business problems and taking the less trodden path.
She is a well regarded speaker on the topics of digital, innovation, technology and women in the workplace. She is on the Leadership Council of the Singapore iAB, and appointed to the Board of Singapore Tourism and National University Singapore ISS. She has authored publications, including the new path to purchase, ‘Winning the Zero Moment of Truth - Asia’.
Why diversity matters: When I think of diversity, it’s not about gender, it’s about celebrating difference and the power of difference. What I love about RARE, is that it advances that difference and recognises that everyone needs a chance, and it’s the combination of those very differences that drives big ideas and a diverse society forward together.
Robett HollisRead Bio
Robett Hollis is a Lifestyle Entrepreneur and an Ex-Professional National Champion Snowboarder who was ranked 2nd in the World. He is the Founder of Aranui Ventures and in 2016 was named as the 2nd most influential New Zealander on LinkedIn.
He founded FRONTSIDE, one of NZ’s leading Video Production and Content Consultancy Agencies and also successfully created New Zealand’s Largest Creative Shared Workspace driven to support tech startups and small businesses to connect and grow.
Robett was the youngest person ever elected onto the board of the New Zealand Technology Industry Association, he’s been a head judge at the Innes 48 business startup competition and was named onto the official Uber Pitch Panel. Robett is also the Founder of the New Zealand Entrepreneurs Festival to help more kiwis take The Leap into business.
Robett Hollis is a fearless optimist passionate about Content, Culture and Community.
Laura Jordan-BambachRead Bio
Shesays / Mr President
For over 20 years, Laura has brought her fresh and experimental approach to communication. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.
In 2016, Laura proved her creative prowess when she co-founded The Great British Diversity Project, which went onto prove the power of diversity for creative effectiveness; Cannes Lions Innovation seminar on the human heart of innovation; sitting on key international juries from the ANDYS (where she is part of the steering committee) and SXSW to D&AD, and being invited as keynote speaker at major festivals around the world.
In 2014 she was President of the D&AD, where she worked to expand its international charitable capability and partnerships. This resulted in her scooping the Individual of the Year at the Dadi Awards 2014 and even been awarded an honorary doctorate for her services to graphic design. She has recently been named one of Britain’s most influential people within the Debrett’s 500 annual list for two years running.
Under her stewardship as Chief Creative Officer, Soho based agency, Mr. President has recently been awarded Creative Agency of the Year by the IAB and AdAge International Small Agency of the Year, silver; as well as their first D&AD pencil: fine achievements for an agency just three years old.
Laura is also a co-founder of SheSays, a global volunteer network with over 40,000 members which works to get more women into the creative industries. Laura lectures around the world extensively and was recently invited to be part of a select group of global creatives forming the Facebook Creative Council, a think tank to help steer the future of social.
And if that wasn’t enough, Laura is also a trained taxidermist.
Yu Orai & Nadya KirillovaRead Bio
Creative Directors Dentsu Tokyo
Yu was born in Yamaguchi prefecture, Japan, a place surrounded by nature and is said to be the Australia within Japan. If Yamaguchi is Australia, her birth place would be about the same location as Ayer’s Rock. Growing up in Machida city, a city of gangsters in Tokyo, she graduated from Tokyo University of the Arts with a major in design. She also studied education and has a teacher’s license, which has been influencing her work ever since. Joining Dentsu in 2008, Yu works on both analog design such as graphics and print design as well as digital and interactive design. Being brought up surrounded by nature, she likes interacting with people and nature and tries to bring this essence to her digital and technology works.
Yu has worked for clients such as automobile, beverage, film, radio and newspaper companies. Her projects include “Connecting Lifelines” “dots now”, and “Sound of Honda / Ayrton Senna 1989” for Honda’s internavi and “Car Radio Personality Petiteco” for Tokyo FM. She has been awarded the Titanium Grand Prix at Cannes, Black Pencil at D&AD, Grand LIA, Golds at Clio and Oneshow, and Grand Prix at the Japan Media Arts Festival, among many others.
Three years ago, Yu bought a vacant house on a remote island in Nagasaki. It is a private library and it opens to the town. The books are donated here with the rule “Three books of your life”. Here, people can experience an interesting culture by mixing locals and travellers through special workshops and activities. Yu recently opened a coffee stand “Coral Coffee” next to the library, as well as launching a new accessory brand using recycled corals.
In her free time she likes collecting snow globes, playing kendama, a Japanese traditional toy, and reading comic books.
Her English is a bit poor so she might be talking only 20% compared to Japanese, but will be very happy if you would talk to her and teach her English. And she’ll teach you Japanese.
Nadya was born in Leningrad USSR and had a very ordinary childhood enjoying swimming and learning how to play the violin. Her life has changed completely at the young age of 7 when her family decided to move to Kyoto, Japan, where at the time not many people with “golden hair” have been living. From an ordinary Russian girl to the one and only foreign girl at school, she had many weird but interesting experiences. Fortunately or unfortunately it didn’t end there, when she had to move to the UK, France, US, Canada and 3 other cities in Japan and attended 10 different schools within 8 years. She had to survive in 4 different languages, being a vegetarian and drinking only milk for lunch for a year, being the first ever foreign student at school, as well as catching up with 2 years of maths in 3 month etc. After graduating college, Nadya joined Dentsu in Tokyo as a copywriter in Japanese, another unexpected twist to her life. Blending with some struggles in into the unique Japanese working culture, she became a creative that works at an intersection of traditional and new advertising. Integrating storytelling, digital and interactive executions, product and service development, she is always searching for new creative possibilities.
Nadya’s works include ‘Connecting Lifelines’ and ‘Sound of Honda / Ayrton Senna 1989’ for Honda’s Internavi, ‘Two Will’ for Sony’s Sony tablet, ‘Car Radio-Personality’ for Tokyo FM, and ‘2012 Tokyo IMF World Bank Group Annual Meetings’ for the Ministry of Finance. She has been awarded the Titanium Grand Prix at Cannes, Black Pencil at D&AD, Grand LIA, Golds at Clio and Oneshow, and Grand Prix at the Japan Media Arts Festival, among many others. Currently she is a member of Dentsu Innovation Institute Team B. She also started to work in experiential education trying to teach kids creativity, and teachers about different approaches to education based on her own unique schooling experience. Her articles focusing on this theme reached 1 million views, and received several awards in education. Nadya is looking forward to another rare twist to her life.
The full listRead Bio
RARE CO-CHAIR & CREATIVE DIRECTOR AT GOOGLE
RARE CO-CHAIR & CREATIVE DIRECTOR AT CLEMENGER BBDO
UK BRAND LEAD - BEATS BY DRE FOR APPLE
CCO, BBDO INDIA
CO-FOUNDER OF THE GLUE SOCIETY
CREATIVE DIRECTOR, DENTSU TOKYO
CREATIVE DIRECTOR, DENTSU TOKYO
CCO, MR PRESIDENT
CREATIVE DIRECTOR, GOOGLE CREATIVE LABS
EXECUTIVE CREATIVE DIRECTOR, DDB SYDNEY
CCO, LEO BURNETT INDIA
DIRECTOR OF APPLIED TECHNOLOGY FINCH
EXECUTIVE CREATIVE DIRECTOR, MEDIACOM
JO DE FINA
MANAGING DIRECTOR, THE OTTO EMPIRE
DIVERSITY & INCLUSION MANAGER, GOOGLE
DIRECTOR, AGENCY BUSINESS, GOOGLE
PROF. DR. DAVID SLOCUM
FACULTY DIRECTOR, BERLIN SCHOOL
DR. SANDRA EADES
NOONGAR PHYSICIAN, RESEARCHER AND PROFESSOR
PRESIDENT, AUSTRALIAN SOUTH SEA ISLANDERS
FOUNDER, INNOVATION DISORDER
VP, MANAGING DIRECTOR, R/GA
CEO, CLEMENGER BBDO
CEO, TBWA MELBOURNE
DIRECTOR, TALENT AND OPERATIONS, 72 & SUNNY
CREATIVE STRATEGIST, GOOGLE
CREATIVE DIRECTOR, GOOGLE
CREATIVE AGENCY TEAM, GOOGLE
CREATIVE AGENCY TEAM, GOOGLE
CREATIVE STRATEGIST, FACEBOOK
CODE LIKE A GIRL
ARTIST AND TYPOGRAPHER
Planned in partnership with D&AD and the Berlin School, the masterclass will cover subjects from negotiation and creative leadership to unconscious bias and the power of vulnerability, taking place at renowned creative collective, The Glue Society, in Sydney.
Across three days, a host of top international talent will be available for formal and informal discussion, conveying a major advantage to minority creatives.
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Who can enrol?
Rare is open to interesting and interested mid–senior level people and employed in the creative industries. We love a junior, but the course is designed to best benefit people a little further into their career with over 3 years of experience.
Rare has been created to redress an imbalance in the creative industries by specifically advantaging creatives who are part of a minority. If you feel you are one, you’re welcome to apply for Rare. Admission is competitive. Applications will be assessed by Rare’s selection committee.
The course fee for this three-day masterclass is $800 AUD.
10 Scholarships are available. If you are freelance or do not have employer support, please indicate your candidacy for a scholarship position above.
Brief to Broadcast
This is a D&AD student program where young creatives are briefed in the morning and have to create a piece of work to be broadcast at the end of the day.
Candidates for Rare must be available on November 24th to mentor a Brief to Broadcast junior.
FAQQuestions, Questions, Questions
Got some questions?
Why do we need Rare?
Creative and tech departments across the country are lacking in diversity of gender, colour, class, preference and perspective, especially at the top. Being a minority brings about a set of issues that many aren’t equipped to deal with, leading to great talent dropping out of the industry prematurely.
The Rare masterclass hopes to address these issues and give diverse creative talent the tools they need to succeed in the creative and tech industries, and ensure that they are equipped to overcome succeed in workplaces that aren’t reflective of who they are.
When is Rare?
Rare is being hosted over five days from November 20 – 24.
Where is Rare?
Rare is taking place at the studios of renowned creative collective, The Glue Society, in Sydney.
How did Rare come about?
Rare is the brainchild of two of Australia’s leading creative directors, Stefanie DiGiavincenzo of Clemenger BBDO Melbourne, and Tara McKenty of Google.
Drawing from their own personal experience of being a minority in creative departments in Australia and across the globe, they recognised the need for someone to take a stand and provide the final piece of the diversity puzzle in equipping diverse creative talent with tangible tools and skills they can use in the workplace.
Who are the speakers at Rare?
The Rare program has been developed in partnership with Berlin School, with the lineup of speakers including BBDO India Chairman and Chief Creative Officer, Josy Paul, CEO and Chief Creative Officer of Amusement Park, Jimmy Smith, Apple’s UK Lead on Beats by Dre, Emily Kortlang, and stencil artist, Vexta, among a host of other local and international creative leaders. You can find a full list of speakers under the Practitioners section.
How do I purchase a ticket?
To apply for a ticket, head to the Apply section and submit an application. There’s only 80 spaces available so applicants will be subject to a review and approval process.
What happens if I can’t make it?
If you can’t make those dates or can’t get the time off work, go through the application process and we’ll provide you with access to exclusive content from Rare via email after the event. The Rare Closing Party is open to all members of the public which is on Thursday the 23rd of Novemer from 6pm
Who’s supporting Rare?
RARE wouldn’t be possible without the support of its incredible partners, notable D&AD and Berlin School, as well as founding partners: Maud, Google, The Glue Society, Alt/Shift.
Where do the profits from Rare go?
All proceeds from Rare will be put towards grants and initiatives that further deliver on Rare’s objective to boost diversity in creative industries.
Is Rare going to take place in other locations?
Rare is launching in Sydney, with the intention to expand to other locations in the future.