A 1-day leadership accelerator for 30 unusual minds, Leadership Fundamentals will give new leaders from underrepresented groups the skills they need to hit the ground running.

Developed in partnership with Google, Utopia, AKQA, and D&AD, the program features leadership training from co-founder of Utopia and renowned changemaker, Nadya Powell, and inspiring tutorials from London’s top creative leaders. The day will examine the three facets of leadership – your style, your team, your business.



Nadya Powell

Founder, Utopia

Nadya is on a mission to deliver business change by harnessing the power of creative thinking. As the co-founder of Utopia she is doing exactly that - Utopia is a culture change consultancy that ‘Re-wires Business for Age of Creativity’.

Nadya is also the co-founder of Innovation Social which is an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better.

Additionally, she co-founded two Diversity networks and initiatives: The Great British Diversity Experiment — which seeks to drive diversity in communications; and The So White Project — which drives global media attention to the lack of diverse imagery in communications.

Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee and Awards Group, on the Advisory Council of the London Philharmonic Orchestra and this year was a judge for the Cannes Innovation Lions.

Daniele Fiandaca

Founder, Utopia

Daniele is co-founder of Utopia, a culture change business that re-wires organisations for the Age of Creativity. Utopia’s purpose is to create more purposeful, more inclusive and more entrepreneurial cultures. Clients include Coca-Cola European Partners, LEGO, Universal Music and Virgin.

Alongside Utopia, he co-founded and nurtures a number of communities, which include Brand Social and Innovation Social, which are all focused on accelerating creative and innovative thinking. He is also a leader in the diversity space – he co-founded Token Man and was recently listed by Management Today as one of the Top 30 male Agents of Change.

He has won a Gold Cannes Lion and has co-edited and co-authored a number of books, including Creative Superpowers: Equip yourself for the Age of Creativity.

Selma Nicholls

Producer, Arts Facilitator and CEO, Look Like Me

Selma Nicholls is CEO and Founder of Looks Like Me, a talent agency that aims to redefine beauty by raising the profile of underrepresented groups in the arts, fashion and advertising world.

The name of the agency, Looks Like Me, was inspired by her three year old daughter, who questioned her own identity when she saw limited imagery of children that looked like her in the media and asked why. With a background in creating content, casting and production, Selma designed and developed tailored workshops, editorials and castings that would open the door for black and ethnic minority groups to be more visible by challenging the status quo in the world of brand communications.

Key achievements, casting advertising campaigns for #SoWhiteProject, Tesco, Sainsbury’s, Warner Music ‘DIVERSIFY’ June Sarpong and passion project ‘Hero In Us All’ that care about connecting with our audiences, championing inclusivity and leading in diversity, making an extraordinary difference to advertising content - being the change we want to see!

Lucy Jameson

Founder, Uncommon Creative Studio

Lucy read History at the University of Oxford before starting work in advertising for BMP DDB in 1993. She worked her way up from graduate trainee planner to Global Head of Strategy, working on accounts such as Marmite, the Financial Times, Guardian, Vodafone, VW, Barclaycard, Budweiser, Tropicana, PepsiCo and Unilever.

Lucy then became CEO of Grey London (part of Sir Martin Sorrell’s WPP empire). Grey London was a creative and strategic force to be reckoned with, winning two Grand Prix at the Cannes Festival, becoming D&AD’s most awarded UK agency in 2014 and IPA Effectiveness Agency of the Year.

In 2016, she resigned to set up a new business, Uncommon Creative Studios, with her two partners. During her year of ‘gardening leave’, she interned at Facebook, mentored at Wayra (Telefonica’s start up incubator), worked on brand strategy for charities and became a non-exec Director.

Uncommon launched in September 2017 with a mission to build brands that people in the real world actually wish existed, either working with clients, or creating those brands themselves. To date they have won some brilliant new clients like WWF (animals not wrestling!) and built and launched their own sustainable coffee brand – halo coffee - with compostable capsules which you can put in the food waste just like a tea bag. They have also won global projects for the likes of Converse and in April 2018 launched their first UK campaign for Ovo renewable energy.

Stefanie DiGianvincenzo

Strategic Director for Rare, Google

Hailing from Melbourne, Australia, Stefanie graduated from RMIT’s Bachelor Advertising-Creative in 2006, and spent the five years that followed working as a copywriter in some of the city’s top advertising agencies, including Clemenger BBDO and DDB.

In 2011, after spotting a gap in the local creative market, she co-founded Melbourne’s first copywriting collective, Apostrophe – a group of award-winning copywriters who worked directly with design agencies, digital agencies, and clients like Garnier, Adidas and P&G. During that time, she was also named one of the world’s most consistently excellent young creative thinkers, taking out the global Young Glory competition.

Ready for a shot at the international market, in 2013 she took off to London and landed an ACD role at Wunderman within weeks of touching down. Later that same year, she was chosen as one of 12 female creative leaders from around the world to take part in Cannes’ Lions first See It Be It program.

In 2015, she joined AKQA as Global Creative Lead on Nike Women – managing teams across the network’s London and Portland offices to head up and roll out projects around the world. And in 2016, she returned home to Melbourne and joined Clemenger BBDO as Creative Director.

Frustrated with the homogeneity she faced returning to her home market, in 2017 she co-founded Rare, a platform designed to realise leadership potential in underrepresented talent, and drive more inclusive, more innovative cultures across the creative, media and tech industries. Once a side-hustle, now Google’s global D&I platform, Rare has grown into her full-time role – responsible for Strategic Direction and Global Programming for all events, initiatives (and shenanigans), in partnership with an international team of incredible minds.

Her work has been recognized at every major international award show, including D&AD, One Show, Clio, Webby, Spikes, Cannes Lions, Effies, Echo and AWARD.

Masaya Nakade

Executive Creative Director, AKQA

Known to people who work with him as an enigma, Masaya Nakade lives up to that reputation in the digital domain too. A quick Google search of his name reveals...nothing. But that doesn't mean he can be ignored.

Masaya has been fundamental to every award-winning piece of work to come out of the AKQA x Nike partnership over the past 14 years. He's led teams across all Nike brands, from basketball to women's, driven teams to break new ground on behalf of the sports brand, and transformed Nike's global categories in equal measure. An asset to the digital creative landscape, it's fair to say Masaya has shaped the global creative industry – challenging us all to approach advertising in a completely new way.

Aivory Gaw

Executive Director, AKQA

Aivory has been with AKQA since 2013 as a Client Services Lead, and previously as Associate Planning Director. As the youngest member of London’s leadership team, Aivory is now responsible for driving growth across AKQA’s London studio, and reports to Managing Director, Sam Kelly.

Before joining AKQA, Aivory was at L’Oreal Group, having graduated from the London School of Economics and Political Science. She brings a global perspective to the team, with deep insights into how different cultures and organisations operate - having lived in Paris, Toronto, Manila and New York. Her understanding of the entrepreneurial challenges clients face, and evolving consumer behaviour will also continue to enhance AKQA’s ability to create future brand experiences.

Aivory has an incredible track record of strategic solutions, dynamic experience across disciplines and regions, a knack for innovation, and a passion for diversity.

Tim Lindsay


Born in Lincolnshire and brought up in East Africa, Tim Lindsay was educated at St. Andrew’s School Turi, Kingswood School Bath, Magdalene College Cambridge and Harvard Business School (AMP 155).

He has spent thirty-six years in advertising as, successively, joint managing director of BBH; managing director of Y&R London; CEO, then European President, then Worldwide President of Lowe Howard-Spink/Lowe Lintas/Lowe Worldwide; Chairman of Publicis UK and President of TBWA\UK and Ireland.

He has worked with a wide range of clients including LEGO, Levi’s, Stella Artois, Tesco, Smirnoff, Olympus, SAAB, Sony, Electrolux, Heineken, the Independent and Army Recruitment.

Tim became CEO of D&AD, the advertising and design awards show and education charity, in September 2011 and is also non-executive chairman of advertising agency network the Gate Worldwide.

In real life he is married to Caroline and has four children; Ben, Georgia, Ella and Jessie.

He likes books, art, cooking, skiing, cycling, dogs and Chelsea FC.

Ete Davies

Managing Director, Analog Folk

Ete is the Managing Director for AnalogFolk London, an independent digital agency, whose mission is “using Digital to make the Analog world better” a mission which focuses the agency on working with purpose-led brands, to create connected brand experiences that provide value for their customers.

With over 15 years’ experience working at some of the UK’s top digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo; He’s gained experience across varying sectors from Financial Services, to Technology, Retail, Health, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global digital campaigns to business transformation, as well as digital products, platforms and services.

Appointed as Managing Director in 2016, Ete has led AnalogFolk towards a period of unprecedented growth and creative excellence; In 2017 the agency also was recognised in The Sunday Times Hiscox Tech Track 100 (#65) and won The Drum's ‘Content Marketing Agency of the Year’; 2017 and 2018 also saw AnalogFolk placed 29th in Econsultancy's top 100 digital agencies and ranked amongst it’s ‘top four’ creative agencies; 2018 and 2019 AnalogFolk also placed 2nd for Campaign Magazines ‘Digital Innovation Agency Of The Year’ and was IPM COGS ‘Service Agency of the Year’. These achievements have been accompanied with new business wins that have taken AnalogFolk London from a UK-centric business to a regional European offering. All of this culminating in AnalogFolk recognition in the FT’s ‘UK Future 100’, as an ‘outstanding all-rounder’, for UK companies who are making a positive long-term impact on their sector and wider society, as well as exceptional financial performance.

Away from AnalogFolk, Ete is a leading protagonist in driving diversity, inclusion and equality across the creative industries, especially for the BAME community, he was one of the original co-founders of WeAreStripes, is the founder of CultureHeroes, both are initiatives whose missions are to create opportunities for Black Asian and Minority Ethnic (BAME) talent, across the creative industries. He also sits on the advisory boards of several other diversity initiatives.

A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017 (‘Champion for Good’) and in 2018 (‘Leaders and Visionaries), as well as Creative Pool’s ‘Top 100 Influencers’ 2018 and Campaign Magazines 'Top 10 Trailblazers’ in 2017 and 2018.

Leyya Sattar

Co-founder, The Other Box

Leyya Sattar is striving for equality and diversity in the creative industry. Hailing from Manchester, Leyya has been a trail-blazer in her career and in just 3 years she has been promoted from intern to heading up the design division of Make Your Words Work™, a design consultancy based in London. Working directly with companies and not-for-profits to maximise their design capabilities, Leyya has also been instrumental in the ongoing development and growth of Make Your Words Work™ annual In-House Design team awards.

As an Asian, working-class girl in a homogenous creative industry, Leyya decided she wanted to support and recognise the talent and contribution of under-represented minorities in the industry and find new role models – not just for her own career progression but for others like her. After initially supporting two badass women-led entrepreneurial organisations: Flock Global (as UK Director) and SheSays (as Event Co-ordinator), her entrepreneurial mindset then led her to launch her own initiative – The Other Box.

The Other Box is a platform dedicated to increasing diversity in the creative industry.

Leyya recognised more could still be done to spotlight the under-recognised talent of minorities and people of colour in the creative industry and joined forces with Roshni Goyate (a fellow London creative) to change things. Garnering interest from leading media like Channel 4, Huffington Post and BBC Asian Network (to name a few), and they are now developing events and interview series – watch this space.


8:45 – 9:00 Registration
9:00 – 9:15 Hi, I'm Rare
9:15 – 9:30 What am I even doing here? — Nadya Powell
9:30 – 9:50 F*ck archetypes — Selma Nicholls
9:50 – 10:10 Bee yourself — Stefanie DiGianvincenzo
10:10 – 12:00 Leadership and you — Nadya Powell
12:00 – 12:20 Your team is your greatest asset — Lucy Jameson
12:20 – 12:40 Drop the reins — Masaya Nakade
12:40 – 1:15 Lunch
1:15 – 3:00 Leadership and your team — Nadya Powell
3:00 – 3:20 If the system doesn't work for you, hack it — Daniele Fiandaca
3:20 – 3:40 Go rogue and prosper — Aivory Gaw
3:40 – 4:30 Leadership and your organization — Nadya Powell
4:30 – 5:00 Question time!
5:00 – 6:00 What I wish I'd known then — Tim Lindsay, Ete Davies, Leyya Sattar


30 rare minds will be chosen to join us at the Leadership Fundamentals class in London. All are available on scholarship – and come with a delegates pass to the D&AD festival. To apply for a place, submit your application below, and we’ll be in touch shortly.



Why do we need Leadership Fundamentals?

Creative and tech departments across the country are lacking in diversity of gender, colour, class, preference and perspective – especially at the top. Underrepresented minds who do manage to secure leadership positions, often find themselves with no role model, and no idea what leadership looks like for them.

The R-London Leadership Fundamentals class hopes to give diverse talent that are new to leadership the tools they need to hit the ground running – and thrive in workplaces that aren’t reflective of who they are.

How do I purchase a ticket?

To apply for a ticket, head to the ‘Apply’ section and submit an application. There’s only 30 places available, so applicants will be subject to a review and approval process.

When and where is the Leadership Fundamentals class?

It will take place at D&AD HQ during the D&AD festival in London, on May 20.

What happens if I can’t make it?

If you can’t make the date, or can’t get the time off work, keep an eye on this site. We’re constantly updating our schedule with new events, all over the world. So chances are, there’ll be another session popping up near you soon.